What’s in a blurb?

I’ve seen people discussing story blurbs in their query letters, and there seems to be confusion over whether the blurb is meant to be what you see on the back of the book when it’s published, or if it’s meant to be more of a quick summary for potential agents.

As far as I understand it, the query blurb is meant to be “the hook” that captures the agents’ attention and lets them know a brief bit about the story so they can quickly get an idea of what they can expect as far as the novel’s marketability.

The blurb on the back of published books is similar, but it can be longer and more flowery with its wording. It’s meant to entice readers to buy the book. Both are marketing-related, but the former is purely for business whereas the latter is meant to be more creative.

Remember, not everyone buys books. Libraries and borrowing from friends are legitimate ways to read a book. Readers tell their friends, and their friends check out the back of the book or the summary online to see if they would also like to read it.

Agents and publishing houses, on the other hand, want to be able to tell how well a book would do with readers so they can sell a lot of copies. They want to see, in roughly two paragraphs, who the characters are and what’s at stake. Does it align with their current markets? Are there too many books about the subject at the moment? They care about those sorts of things. The big picture of publishing.

Then, of course, there’s the synopsis! That’s essentially a two-page outline of everything that happens in the book. It’s meant to spoil the ending, so it’s not something you’d be sharing with anyone who wants to read the novel as a reader.

This has been Sara Understands Publishing. Tune in next week for maybe more writing tips, but maybe something else entirely.

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